All About Sleep
In 1931, as the bed market became increasingly competitive, a group of mattress manufacturers realized that working alone could never compete with national brands and their huge advertising budgets. Only by merging could they share product manufacturing methods and advertising. So these original shareholders jointly formed a company and obtained state permission, which became the current Serta Famous Bed. In the early days, the company used the name "Sleeper Inc." It was not until 1940 that the company name was officially changed to Serta Inc. in order to enhance brand recognition.
subvert the mainstream
When the founder of Serta first launched the hook-free mattress, it did not win the favor of the public at first. In fact, the shape of the Serta mattress is more stable than the mattress with hook processing, and it can provide a more comfortable and restful sleep. Quality, because the inner lining material of the Serta mattress has been compressed in advance, and there is no need to compress and reshape the filled comfort layer fibers. Together with the support of the spring layer, the user's sleep quality is greatly improved. More importantly, the mattress The buttons on the top that disturbed sleep have also disappeared.
Despite this, consumers are still accustomed to purchasing mattresses with suspension treatment and firmly believe in their tolerance for traditional mattresses. However, some consumers have changed their original minds due to a series of advertisements launched by the founder of Serta. Serta Mattress authorized the release of two advertisements. One showed a Serta mattress being thrown out of a plane, and the other was run over by a steam roller, but both Serta mattresses were unscathed. A few years later, Serta used clear national advertising and local marketing techniques to finally break through the public's reluctance to buy hook-free mattresses, and hook-free mattresses eventually became the basic style of Serta's famous beds.
Leadership Pioneer
In the 1950s, Serta launched television advertisements and designed a new Sertapedic series for customers who needed a firmer mattress in line with consumer needs and health concerns. It also launched the "Sammy Serta" advertisement, which successfully persuaded parents not to let their children sleep. Sleeping on an old mattress "passed down from generation to generation", Serta's latest patented Starliner, featuring a brocade satin cover, was broadcast during "The Gary Moore Shoe" and "Tonight Show" programs TV commercials.
In the 1960s and 1970s, Serta's revenue, business scale and market share all experienced astonishing growth. By the mid-1960s, Serta carried out a large number of advertising campaigns across the country and hired celebrities such as Joey Heatherton as spokespersons. And launched marketing policies such as firm, extra-firm mattresses and soft mattresses, and developed to a total of 39 manufacturing plants in North America, Hawaii and Canada. Serta launched the first Pillow Soft® mattress in 1976, providing double the comfort of the Perfect Sleeper flagship brand. The Pillow Soft concept has been widely copied by other companies and has become an industry benchmark.
Excellent design
The outstanding design of Serta's Pillow Soft was based on the prevailing medical concept at the time, which emphasized the need for a firm mattress for sleep, and that a firm mattress can better support the human body's back and ensure the correct support of the appropriate human body curve, leading most consumers to Whether you like it or not, everyone will buy a firmer mattress.
Serta questions this popular notion and introduces the perfect sleep mattress that provides the right structural internal support without sacrificing consumer comfort. In 1983, Serta launched the new revolutionary Perfect Sleeper mattress with continuous support® innerspring design.
Re-innovation of technology
Today, more than 70 years later, Serta America has always adhered to quality, innovation, and dedication, and continues to devote itself to manufacturing the most comfortable sleep products, just like the trademark of Serta Bed "Making the best mattress in the world" ( "WE MAKE THE WORLD'S BEST MATTRESS™") is also a long-standing brand feature.
Today, Serta has 23 manufacturing plants in the United States, 4 manufacturing plants in Canada, and Serta international authorized manufacturing dealers located in more than 100 countries around the world. With the sharing of professional resources, it can not only quickly complete customer orders, but also Strict quality control enables each mattress to meet the most precise standards, allowing Serta users around the world to enjoy "unparalleled sleep comfort."
